R+T Asia 2016 breaks all records
R+T Asia 2016, held March 22-24 in Shanghai, set new records for exhibitor and visitor attendance and exhibitor space, attracting 27,088 visitors and 486 exhibitors. This year’s show covered 45,000 square meters, increasing the show’s floor space by 20% over 2015, with displays focused on interior and exterior sun protection systems, windows, doors, gates and roller shutters.
“Our continued growth is solid proof that we are growing in the right direction,” said David Zhong, President of VNU Exhibitions Asia, the show organizer. “Our success comes from our exclusively B2B format and our matchmaking and educational initiatives that attract and connect high quality visitors and exhibitors.”
High quality visitors
The total number of visitors increased by 24% over 2015. The roller/shutter and sun protection industry was again the most strongly represented visitor group, followed by the door and gate industry. Almost 7,000 international visitors came from outside China as foreign visitors increased almost 29% from 2015. Visitors traveled to Shanghai from 94 different countries. Almost all countries experienced a significant increase in visitors. After China, the top countries were Australia, South Korea, Taiwan, India, USA, Thailand, Singapore, Hong Kong, Japan, Russia, Germany and Poland.
The show’s new Hosted Buyer program helped exhibitors to find qualified buyers, accelerating the process of seizing new business opportunities. The program provided incentives that matched buyers primarily from North America, Australia, New Zealand and Belarus with exhibitors from China.
Almost 500 exhibitors
In all, 486 exhibitors from 19 countries exhibited at R+T Asia 2016, a 12% increase over 2015. Many international companies came from Asia, such as Alkenz, Wintec Korea, Uni-Soleil or Dong Won Industry. The show also attracted companies from other continents, such as European companies like Hörmann, Somfy, Nice and Forest. The show’s German Pavilion again showcased German companies that displayed their export and import opportunities.
Exhibitor satisfaction with the quality of visitors was remarkably high, as the number of international decision-makers also increased over 2015.
Focus on industry’s hot topics
The theme at R+T Asia this year was “Better technologies, better life” as the show focused on smart home technology and future technological trends for the industry. The show’s educational component, the International Window and Door Summit, featured global experts in two separate markets. For the sun protection industry, speakers discussed the theme of “Smart Home Brings the Future to Life,” while experts in the door and gate industries focused on “Global Insights and Technologies.” Both summits included national and international experts and professionals of the industry, including members of the ZigBee Alliance, which sets global standards for IoT (Internet of Things) products.
For the first time the show featured a Smart 2020 pavilion that showcase a Smart Home of the future. Produced with the non-profit ZigBee Alliance, the pavilion features new global IoT standards and the latest technologies and products in home automation.
Popular special exhibits
R+T Asia also featured the return of the popular Materia exhibit of global innovative materials for the Asian market. The collection was titled “Daylight Lovers,” displaying innovative and unique materials that excel at playing with light. This included materials that enhance light, extract energy from daylight, or temper it.
The show also featured its InnovAction campaign, a pre-show, on-site, and post-show program. InnovAction allowed exhibitors to promote their most innovative products online before the show (at www.rtasia.org) and helped visitors to find the newest and best products and technology before the fair and to arrange appointments with exhibitors in advance. InnovAction also gave the exhibitors an opportunity to promote their products in a special catalog on-site, and to showcase their products in a special InnovAction display.
InnovAction 2016 presented awards in these categories: the Most Designer Favored Award, the Best of Best InnovAction prize, the InnovAction Product of 2016, the Person of the Year, award for the Most Promising Product of 2016 and the Most Media Favored Brand 2016.
In a parallel event at the Shanghai exhibition center, the Cadex International Architecture & Design Show attracted material suppliers, manufacturers, architects, designers, real estate professionals, building constructors, traders and end users. This concurrent show helped to attract new, high quality visitors, including architects, designers and software companies.
The R+T team has already started preparation for the next edition of R+T Asia slated for March 21-23, 2017. R+T Asia 2017 will be held again at the Shanghai New International Expo Centre and is expected to cover five halls and 50,000 square meters.