Rhino Water Tanks eyes Indian market to expand
Australian tank manufacturing company Rhino Water Tanks is eying to enter Indian market through a possible tie-up with local partners. The AUS$20 million-company which recently participated in the Green Building Convention in Pune is talking to prospective Indian partners to spearhead its expansion. “We want to enter the Indian market and offer an alternative product which is much better in quality and can easily be transferred to a new location after the project gets over. This is also a much cheaper alternative option in comparison to concrete water tanks which not only take longer time to build but also expensive,” said Harvey Durston, General Manager, Rhino Water Tanks.
Rhino manufactures polyethylene lined steel rainwater tanks for domestic, rural and commercial purposes, and they are also well suited for fire prone areas as part of a fire protection plan. Its water tanks sizes range from 26,000 litres to 470,000 litres and come in Zincalume or the full range of Colorbond.
One of the leading players in Australia, Rhino’s entry into Indian market would be its first such foray beyond its origin country. Until now, the company was exporting its products from Australia to various other countries. “Ideally, we would like our Indian partner to have some manufacturing facility and sales distribution network, and has a better understanding about the market. Ours is a new technology and we need to educate people here about the product,” said Durston.
He said they are evaluating a number of potential proposals at the moment and would finalise it by end of March or April this year.
Rhino’s immediate plan is to ship and store ready-made products at the Indian centre for the local market. The company would like to manufacture the tanks here in India if the demand exceeds but it won’t get into manufacturing in immediate future.
Rhino has recently frozen a deal to supply six tanks to a Pune-based company. It looks to sell at least ten more tanks in next six months and twenty thereafter.