RAK Ceramics launches KLUDI-RAK in India
RAK Ceramics has launched KLUDI-RAK brand in India along with its joint venture partner KLUDI to offer different ranges of taps, shower and faucets. The JV between ceramic major RAK and European bath fitting manufacturer KLUDI will offer four major brands— JOOP, Espirit, KLUDI and KLUDI-RAK in India.
Dr. Khater Massad, CEO, RAK Ceramics said: “This JV is indeed a pleasure and of great importance for both RAK Ceramics and for KLUDI. We are here to offer the best to the masses and both brands are known for their quality, which is also our priority with KLUDI-RAK.”
The KLUDI-RAK JV is KLUDI’s first step towards foraying into the Asian bathroom fittings market. About ten ranges of KLUDI-RAK products will be available through 25 exclusive dealers across India.
“KLUDI-RAK is an effort towards taking the idea of Bathroom architecture and Home décor to the next big level. KLUDI products are famous for their gen-next design and innovation compiled with high quality. Its user friendly technique makes it the first preference among consumers. Through KLUDI-RAK a new era of bathroom luxury is being introduced in India by RAK Ceramics,” said Sunil Malesha, MD, RAK Ceramics.
The company expects to make an annual turnover of about Rs50 crores in the first year, post which it will work on expansion plans in India.