RAK Ceramics launches fashion brand Elegance
RAK Ceramics has introduced its fashion brand RAK Elegance series in India. The company said the imported Italian designed sanitary ware range offers elite sense of art, style and possession.
Sudhir Malesha, Managing Director, RAK Ceramics India, said, “Elegance is aimed at those who aspire for luxurious designs which can compete with Royal sensibilities.
With the launch of elegance series in India, we are directly catering to those who look out for something more than just colour options for products, it’s redefined style & attitude and also the perfection that will unquestionably fit into one’s perfect homes. Elegance is a step further in our quest to offer Indian customers the best products available from the developed markets in Europe.”
The company said the launch of Elegance Ceramics is part of its strategy to continuously expand RAK Ceramics’ market base, create new revenue streams and ultimately increase profits.
Seeing growing demands for its products, the company has invested in expanding the capacity of its plant in Andhra Pradesh.