Realty player Xanadu has launched the luxury vertical, which will cater to the rising demand of developers and financial institutions to accelerate the growth of their luxury real estate portfolios.
Raheja Universal’s flagship project, Raheja Imperia II, in Worli, Mumbai will be the first of their offerings, with three more lined up in the near future.
Vikas Chaturvedi, CEO, Xanadu Group, said, “Healthy business growth can only be delivered by a superior consumer experience, a well-rounded product, brand alliances, and a focus on evolving consumer needs. This is precisely what Xanadu’s luxury vertical plans to help developers and financial institutions achieve disproportionate growth with unique solutions that bring healthy growth without value erosion. Raheja Universal carries legacy and trust and is renowned for its luxury projects. This legacy, combined with our expertise in marketing and sales, shall certainly create a successful partnership for both organisations.”
Ekta Rahul Raheja said, “We experienced Xanadu’s capabilities and expertise first-hand during our Raheja Exotica (Destination Versova Island) project launch. Given their overall market and luxury segment understanding, we have decided to collaborate with Xanadu for our flagship project in Worli. We see a natural fit and are sure that they will build on the brand appeal of this project.”
