Joyville Shapoorji Housing, the housing platform by Shapoorji Pallonji, ADB, IFC, and Actis, has launched ‘JoyHo’. The 45-day home fest, which started on May 2nd 2023, aims to provide aspiring homeowners with an opportunity to own their dream home at an affordable price and encourage them to avail themselves of a bouquet of offers.
The national home fest features residential projects, namely Joyville Hadapsar Annexe (Pune), Joyville Sensorium (Pune), Joyville Virar (MMR), Joyville Western Heights (Howrah), and Joyville Gurugram (Delhi NCR). Joyville delivers a ‘Larger than Life’ message at the ‘JoyHo’ home fest. The face of the brand and iconic former Indian cricket team captain, Sourav Ganguly, is promoting the campaign.
With an attractive offer of EMIs starting at Rs 4999 per month (*depending on the projects), Joyville encourages its aspirational home buyers to invest in their dream homes. To create a buzz about the national home fest, a bike rally followed by open trucks carrying a larger-than-life 22-foot cut-out of Dada was on the streets of Magarpatta and Wakad. Joyville has also rolled out various creative assets on digital platforms and OOH, along with In-Cinema Branding in 70 screens across the catchment region and various other mediums.
Sriram Mahadevan, MD of Joyville Shapoorji Housing, said, “Through the larger than life campaign, we are confident that our exclusive umbrella offer will help homebuyers across the country realise their dreams of owning a budget-friendly home.”
P Rajendran, chief sales and marketing officer of Shapoorji Pallonji Real Estate, said, “JoyHo, the ‘Larger than Life’ campaign, is a celebration of the spirit of homeownership. With this incredible offer, we hope to present the home-seeking aspirants with the opportunity to invest in their future and secure a home of their own.”
Sourav Ganguly said, “I believe everyone deserves a home of their own, and Joyville is committed to making this dream a reality. I am excited about this campaign and urge everyone to take advantage of this limited-period offer.”
