Century Real Estate has pre-launched their latest property, Codename New You, targeting the rapidly growing millennial homebuyer segment. Located in the heart of North Bengaluru, Jakkur, it has carefully selected a future-proof location, suiting the tastes of millennials, with ready social infrastructure, easily accessible workplaces, fitness centers, hospitals, breweries, and weekend getaways.
Ravindra Pai, MD, Century Real Estate, said, “Millennials constitute as much as 35% of India’s overall population. While they’re heavily invested in building a strong future for themselves, owning a house has also become one of the key aspirations early on in their lives. In fact, according to a JLL report, home-buying activity from millennials accounted for 54% of purchases in 2022.”
For ages, the real estate industry in India has been focused on middle-aged customers owing to their socio-economic profile. Despite increasing economic heft and workforce participation, very few realty brands have concentrated on millennials with targeted offerings.
