Puravankara enters into a new line of uber-luxury homes with ‘WorldHome Collection’

Launches Purva Atmosphere, the first project under the new residential line

Ashish Puravankara and Abhishek Kapoor at the launch of Worldhome Collections.
Ashish Puravankara and Abhishek Kapoor at the launch of Worldhome Collections.

Aligning with its strategy of disrupting Indian residential real estate market, Puravankara launched a new residential line ‘WorldHome Collection’ in the uber luxury space. Targeted at a niche demographic, to provide sustainable, futuristic and exclusive homes, the company also announced the launch of its first project - Purva Atmosphere, under the new line of Uber luxury homes.

Puravankara has plans to add 3-4 properties in next 1-2 years in this segment. The company will be selective in which project qualifies to be under the niche residential line.

Ashish Puravankara, MD, said, “With the launch of WorldHome collection, we are redefining luxury living in the residential space. The evolved home buyers in 2020 will be looking for homes with a holistic living experience. Luxury for today’s home buyers do not mean marble floors or chandeliers on the ceiling, so as we at Puravankara have always been and will continue to remain agile and responsive to the customers’ needs. This gave birth to the idea of a niche brand, an identity and a holistic experience - WorldHome Collection which is not limited in the definition of luxury."

He added, “We have always stayed ahead of curve in introducing new concepts in the residential space. Whether it is premium affordable residences through Provident Housing in 2008, smart houses through BluNex Life in 2018; we always look at offering beyond brick and mortar, more than a mere lifestyle -- we want to offer a complete living experience, an experience which is fulfilling”.

Abhishek Kapoor, COO-residential, Puravankara, said, “Being a homeowner has always been the big Indian dream. Today, a home buyer’s perception of a home has evolved dramatically; today’s home buyer is a global citizen. A home can no longer just be four walls, it has to be beyond. It must evolve and adapt to accommodate for the ever-changing world.  Customer-centricity has been the DNA of Puravankara all through the years and today, a rigorous market study has given birth to the concept of ‘WorldHome Collections’.  We are delighted to announce Purva Atmosphere, the first project under our new residential line. Among so many curated features at Purva Atmosphere, for the first time in India, we will be launching a housing project with an outdoor air filtration system.  We are optimistic about the growth of this brand and are geared towards our exciting launch pipeline, and bringing disruptive innovation to the residential market.”

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Sept 2020
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