Phoenix Market City opens in Pune
Phoenix Group has formally announced the opening of Pune’s largest lifestyle and shopping destination – Phoenix Market City. This is Pune’s first retail-led mixed-use destination incorporating Retail, Office, Entertainment and Dining. Strategically located at Viman Nagar, the 3 million square foot Phoenix Market City, features world-class facilities, designed to immediately capture the imagination of customers and engage with all that the mall has to offer, in an integrated, interactive and inspiring way.
Set up with an investment of Rs700 crore, the mall comprises of large Courtyard, Hyper, Departmental, bookstore; electronics and a toy store. It also has community spaces with water bodies, public plazas, hospitality, retail, F&B and entertainment. The development also boasts of one of the biggest multiplexes in the city. Phoenix aims to offer an ultimate premium lifestyle destination, recreating the ambience and experiences of the most glamorous destinations on the fashion map.
Speaking on the occasion, Atul Ruia, MD, Phoenix Mills Ltd said, "Phoenix Market City, Pune is a significant step in building a blueprint for future Phoenix developments around the nation and allows us to leverage our expertise in real estate development. This lifestyle destination, a futuristic mixed-use led retail development format represents an important milestone in Phoenix Mill’s strategy to diversify in growing markets. This concept is driven by the growing observation that Indian consumers today are looking for not only one-stop destination that offer high end shopping, but also a place that offers a holistic lifestyle and leisure experience. I am confident that Phoenix Market City Pune will be able to meet the growing needs of a vibrant and evolving community like Pune.” Gayatri Ruia, Director, Phoenix Mills Ltd. added, “A whole new definition of retail and leisure is emerging in India. The recipe for a successful mall is not about growth and size anymore, it’s about enriching the content mix of the mall. Phoenix Market city is the first shopping centre in Pune where consumers will be able to find a broad selection of high end fashion brands as well as dining and entertainment options. Our goal has always been focused on bringing unique and quality experiences to our customers.”
Shishir Shrivastava, CEO & Executive Director, Phoenix Mills Ltd said, "Malls are increasingly becoming spaces where the new age consumer is looking for a structured retail experience – one that incorporates many different aspects of entertainment as part of the entire destination mix. Both, the mall architecture and the luxury tenant mix at Phoenix Market City will work together to create a fulfilling experience for the consumer. The mall’s brand offering, upscale ambience and high level of customer service will be similar to Phoenix Mills in Mumbai, while being sensitive to local preferences and customs."
Tushar Mehta, Centre Director, Phoenix Market City (Pune) said, "Pune consumers are increasingly displaying an appetite for luxury and big brands. We believe that the brand mix at malls also becomes an integral part of the consumer mindset and identity. Hence our positioning, ambience and the tenant mix at Phoenix Market City are designed to play a key role in providing the right environment so the brands can become all these things."