Posted inPeople

Integrated townships: A new-age preference for home buyers

Sandeep Sonthalia, CEO of The Wadhwa Group shares changing preferences of home buyers.

In the bustling metropolitan landscape of Mumbai and the broader Mumbai Metropolitan Region (MMR), a significant transformation is underway. The completion of large-scale infrastructure projects has dramatically improved connectivity, reducing travel times and enhancing the ease of commuting. This evolution has led to a paradigm shift in the mindset of home buyers, who are increasingly drawn to the outskirts of the city, seeking residences in large integrated townships. According to industry reports from 2021, the country was home to over 108 significant integrated township projects, each designed to meet the growing demands for a more sustainable and holistic living experience.

Integrated townships have emerged as the preferred choice among new-age home buyers, offering a blend of health, luxury, and vibrant community life within a self-contained ecosystem. These developments are not just residential spaces but thriving communities that include villas, bungalows, row houses, and luxurious apartments. What makes these townships particularly appealing is the variety of home-buying options they offer at a fraction of the cost of city-center properties. They are meticulously designed to ensure security, foster community living, and provide amenities such as landscaped parks, sports facilities, walking and jogging tracks, places of worship, clubs, and community centers that promote social interaction among residents.

Beyond the residential quarters, integrated townships are expansive, encompassing educational institutes, healthcare facilities, IT parks, commercial spaces, and retail and shopping areas. This proximity to essential services and workplaces supports the ‘Walk to Work’ concept, significantly reducing commute time and offering residents more quality time with their families. Furthermore, these townships are set against a backdrop of open spaces and greenery, providing a tranquil environment and superior air quality compared to the urban sprawl. For instance, the contrast in Air Quality Index (AQI) levels between South Mumbai and Panvel in Navi Mumbai highlights the benefits of township living, with Panvel boasting a ‘Moderate’ AQI of 83 compared to South Mumbai’s ‘Poor’ AQI of 200.

The drive towards integrated township living is partly fueled by the scarcity of development land in Mumbai, leading to skyrocketing property prices, traffic congestion, and high pollution levels. In contrast, Panvel presents a viable alternative with its ample development space, proximity to Mumbai, and improved accessibility, thanks to infrastructure projects like the Mumbai Trans Harbor Link (MTHL). The MTHL has significantly reduced the travel time from South Mumbai to Panvel to less than 50 minutes, making it an attractive option for prospective home buyers.

In conclusion, the trend towards integrated township living is gaining momentum among home buyers, driven by the desire for healthier, more affordable living options and the rapid pace of infrastructure development. As demand for housing in these self-sufficient communities continues to grow, we can expect to see an increase in the number of integrated township projects, offering a new paradigm of living that combines convenience, community, and sustainability.