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Demand for integrated townships and gated communities gaining traction in tier 2 cities

An article by SK Narvar, Chairman, Trident Realty

SK Narvar, Chairman, Trident Realty

The demand for integrated townships and gated communities is on the surge across cities and the suburbs. Due to the various factors, amenities and the ease of living offered at these township developments, it has emerged as a preferred living style amongst people. Besides ensuring security, such residential properties provide greener environments, community living benefits, and the ease of having everything in an enclosed setting. Hence, a growing number of homebuyers in metropolitan areas, tier 2 cities, and suburban regions opt for integrated townships and gated communities for the myriad advantages they offer.

For instance, Tricity consisting of Chandigarh, Mohali, and Panchkula, is witnessing a growing demand for integrated townships and gated communities. These cities have sizable untapped plots for the development of such enormous townships. One of the primary reasons driving the spectacular demand for integrated townships is that homebuyers now understand the value of a private lifestyle in peaceful and tranquil settings. Furthermore, homes in Tier 2 cities such as Tricity and other regions are more affordable than those in upscale areas offering a premium lifestyle. Due to the growing aspirational class living in such cities, affordable and amenity-rich gated communities are coming up to meet the increasing demand. 

Integrated townships are highly sought after in Tier 2 cities as they provide serene lifestyle, greater security, cleaner air, and lush green surroundings. Furthermore, such areas are free of traffic and congestion. These developments also adhere to sustainable principles and are designed with climate change in mind. Considering the growing demand for sustainable homes, many green gated community projects are coming up in Panchkula, a well-planned city in Haryana, and Zirakpur-one of the fastest developing regions in Tricity situated on the outskirts of Chandigarh. The region holds enormous potential and likely to emerge as one of the finest and preferred choices of homebuyers.

Additionally, since reverse migration has gained prominence in the real estate market after the pandemic, corporates are exploring office space in the Tricity region and other Tier 2 markets. The establishment of corporates and offices will also give a fillip to the demand for residential developments like gated communities and integrated townships in these cities. Driven by the walk-to-work culture and the desire to stay close to family in a secure and serene environment also favors the demand for integrated townships as their preferred option. 

Besides, the best aspect of gated communities is that they provide the highest safety and security within the gated communities. Moreover, such townships also offer all the amenities one might need, such as grocery stores, supermarkets, schools, healthcare, and much more, to satisfy residents’ luxurious lifestyle needs. Such luxurious amenities within an enclosed space make this segment even more popular. Today luxury living is synonymous with gated communities. It offer a wide range of amenities within a short distance, such as high-tech office spaces, bustling markets, reputable schools and universities, community centres, and clubs, along with a comfortable living environment. Thus, integrated townships in Tier 2 cities are increasingly becoming the preferred choice as they provide luxury housing options that combine safety, security, affordability, and well-being.