Mahindra Lifespaces appoints Viral Oza as chief marketing officer
Will play a pivotal role in the journey of all the company’s brands
Mahindra Lifespace Developers has appointed Viral Oza as chief marketing officer (CMO). In his new role, Viral will play a pivotal role in the journey of all the company’s brands, building deep market understanding and strengthening customer insight capabilities. Viral will steer this transformation, crafting and leading marketing and growth programs across the company’s residential and industrial businesses.
Arvind Subramanian, MD & CEO Designate, Mahindra Lifespaces, said, “The addition of a seasoned leader like Viral to our management team will significantly add to Mahindra Lifespaces’ strengths as one of India’s most trusted real estate companies. Viral brings a perfect mix of organisational leadership, marketing innovation expertise and global brand-building experience that will strengthen the effectiveness of our sales efforts and partnerships, while driving customer experience excellence.”
Viral joins the company with over 28 years of experience across FMCG, telecom, media and real estate, spanning several countries in Asia, Africa and the Middle East. Through his global career journey, he has developed strong business, management and leadership skills through building and growing diverse teams in companies including Unilever, Nokia and Microsoft.