Breaking the concrete ceiling with Gera’s Misty Waters
Gera Developments plan to increase current women workforce from 24% to 50% by 2022
Gera Developments has commenced the handing over process of Gera’s Misty Waters, Keshav Nagar, Pune to the apartment owners of the project. ‘Gera’s Misty Waters’ is a first-of-its-kind housing project ever to be supervised and managed by an all-women project team. Gera Developments has taken the progressive lead with #WomenBuild thus creating a whole new avenue of opportunities for women in real estate. The felicitation of the all-women team, inauguration of Gera’s Misty Waters and handing over of the apartments to homeowners was done at the hands of India’s prominent corporate lawyer Ms. Zia Mody.
Stemming from Gera Developments’ core philosophy of Let’s Outdo, the brand envisioned having greater representation of women in the construction sector on the project sites. With the thought process of creating equal employment opportunities for women especially in the space of civil engineering and to scale up in the real estate sector, a highly motivated and aspiring all-women project team of seven women civil engineers was recruited for Gera’s Misty Waters. Led by Ann Mary Alex, the team comprised of Mugdha Rasal, Shrutika Ware, Priya Kohad, Supriya Survase, Alisha Mascarenhas and Divya Jain. This team of young women were just starting their careers in the field of civil engineering when they were recruited specially for these roles three years ago.
Rohit Gera, MD, Gera Developments, said, “An all-women team was a dream then when we conceptualised Misty Waters. #WomenBuild is a reality now. Looking back, the initiative was welcomed within our organisation, however, to our dismay we found that the mindset of the smaller contractors as well as their construction workers was still stuck in a time warp. We decided that the only way around this problem was to have a team that comprised only women thereby eliminating the option to treat the women as inferior completely. The team has (and not without challenges) successfully completed the project.”
Ms. Zia Mody, corporate lawyer and businesswoman, said, “This is an important milestone not only for Gera Developments or Pune but for all women aspiring to join a male dominated workforce. They have set a precedent by hiring an all-women team to lead the construction of a project. I would urge all women not only in civil engineering but women in the workplace everywhere and also young girls deciding their education and career paths, to draw inspiration from this team and follow their dreams, unfettered.”
Standing 10 storeys tall, Gera’s Misty Waters comprises of 2 BHK and 2.5 BHK modern apartments. There are 118 apartments that have been delivered in this project along with thoughtful amenities, a clubhouse and extensive infrastructure and landscaping. The location and soil conditions made the project more challenging.