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One on one – Manish Motwani, MD, Kinetic Hyundai

MEP

As the MD of Kinetic Hyundai Elevator & Movement Technologies Ltd, Manish Motwani shows a lot of confidence in the infrastructure story. Read why he thinks his industry will grow by 15-25% yoy. 

What is your assessment of the Indian elevators & escalators market?
The organised sector sells around 20,000 units in a year and we will see this figure grow by 15-25% each year in India in the years to come.
Indian economy is in a growth trajectory and fast catching up with the developed world. We see a huge market for high rise & high speed automatic elevators, escalators and moving walks. Also with the infrastructure growing demand for automated car parking systems, material handling systems for airports and industry, platform screen doors for metros will see tremendous growth. This company will focus on all these areas and offer ‘total movement solutions’ to customers. This is in line with the mission our partner, Hyundai.

What targets have you set for the next three years?
Kinetic Hyundai has built a strong market for Hyundai, with offices at Delhi, Bombay, Bangalore, Hyderabad and Pune. Our installations are spread over 23 locations in India. We have a 150 strong trained team for erection and to meet service needs of our customers. Convinced about the future potential Hyundai Elevators Coy. Ltd, Korea & Kinetic signed a JV earlier this year to strengthen the relationship and serve the Indian market. This JV is the first step towards our goal of being among the top three players of Indian Elevator industry.
As we cater to a niche segment of high rise high speed premium products we have a market share of around 10%. Our company desires to be among the top three players in the next five years. Our products have a good acceptance among Indian buyers and we want to grow the market aggressively as we see huge opportunities forthcoming in the coming years. In India we are 10% in our segment and targeting 20% by the end of next three years.

Name some of the prestigious projects that use your products
The product range KEEL offers is high technology and high end Elevators, Escalators, Moving Walks, platform Screen Doors and Material Handling Systems form Hyundai of Korea. We cater to clients across all segments Hospitality, Healthcare, Infrastructure, Education, Software, SEZs, Malls, Metros Rail, Airports, High Rise both residential/commercial, Public /Pvt. Parking Spaces etc.,
Our valued customers includes names like Nestlé, L&T, Reliance Retail, Reliance Petroleum, Reliance Infrastructure, Serum Institute, Ansal Group, Omaxe, Rahejas, Lokhandwala, Brigade, Prestige, Panchsheel, Kumar etc..

What will be the growth drivers for your sector in the next 12-18 months?
Indian economy is fast growing with the developed world and therefore, we see a huge market for high rise, high speed lifts, escalators and moving walks. Also with the infrastructure growing demand for automated car parking systems, material handling systems for airports and industry, platform screen doors for meteors will become a part of requirement for every project across the country. Our products have a good acceptance among Indian buyers and we want to grow the market aggressively as we see huge opportunities forthcoming in the coming years.
Further, the infrastructure story has just begun in India and it has a long way to go irrespective of current economic crisis the future for the industry is bright and secured for the next 25 years.

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