Mercedes Benz to focus on CV segment
With sales of luxury vehicles plummeting, Mercedes-Benz is shifting focus to the commercial vehicles category in India. The company is planning to launch over-dimensional-cargo (ODC) vehicles and long-haulage trucks that can carry up to 240 tonnes in the domestic market. Mercedes is also bullish on supplying commercial vehicles like trucks to mining and irrigation projects in the country. This segment contributes close to 15% of the company’s total turnover in India.
As part of this strategy, the auto major will be supplying 250 Actros trucks to Soumya Mining, at a cost of Rs144 crore. The Rs200 crore Soumya Mining operates across states like Chhattisgarh, Jharkhand, Madhya Pradesh, Meghalaya, Rajasthan, Uttar Pradesh, Assam, Nagaland and Orissa and has Coal India as its largest client.
The company is also targeting the irrigation segment in Andhra Pradesh and is in talks with contractors for selling its trucks for the purpose. It has thus far sold 25 buses to private fleet owners, as well as to the state governments, for inter-city transportation