Marg launches ProperTies Shoppe
Marg Properties, the residential arm of Marg Ltd has introduced a new concept in the industry by launching its “Marg Properties Shoppe” at Ashok Nagar, Chennai. The objective of launching this new initiative is to bring about a unique experience to customers through a concept retail store.
Marg ProperTies Shoppe, a first-of-its-kind 2000 sq feet show room is equipped with experiential zones, AV rooms, Discussion rooms, Touch screen kiosk and exclusive customer lounge. Marg ProperTies is also planning to launch more retail stores in Chennai in the near future.
This new retail home Shoppe will allow customers easy access to Marg ProperTies portfolios across the city, apart from offering an interactive and comprehensive experience to the customer who walks in, the store will also showcase the range of products and their uniqueness. Speaking on the occasion, GRK Reddy, Chairman & Managing Director, Marg Ltd said, “This first of its kind retail shop in the Real Estate category will be not just be a one stop solution for all customers but will also serve them as a education and counseling centre by sharing updated industry knowledge for a more informed investment decision based on the land cost, city values & movement and asset appreciation. Commenting on the launch, Oscar Braganza, Executive Director – Real Estate & Industrial Clusters said, “Real Estate industry is cluttered today with very little differentiation. To lead the pack, you need to be innovative and value oriented. Marg has always been a front runner in innovation and customer focus.
Marg ProperTies Shoppe is one such initiative which aims to give customers a brand experience par excellence thereby appealing to their sense of aspiration.” Elaborating further on the Marg ProperTies Shoppe concept, S Ramakrishnan, CEO, MARG ProperTies said, “Since we have homes for all the categories ranging from Affordable homes, Urban Smart homes, Integrated Townships & Ultra Luxury homes, the customers can pick and choose the home best suited to their requirements through a unique buying experience. This is first of the retail shops to be launched and we are planning to launch few more in the near future to get closer to the customer.”