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Luxury in the lap of nature


Positioned as an eco-friendly weekend retreat, Amarja Estates will meet its energy requirements by harnessing solar power and from windmills erected for the purpose, writes Rajesh Kulkarni

Notwithstanding the ongoing demand slump in the real estate sector, Mumbai-based luxury homes developer, Nanak Properties has announced the launch of its ‘eco-friendly’ luxury homes project, Amarja Estates, at Lonavala, the popular weekend destination about 96 kms from Mumbai.

Situated 3,000 feet above sea-level, this 55-acre project will host 100 pine wood luxury bungalows in proximity to tourist landmarks like the historic Lohagad fort, Karla Caves, and Pawna dam set against the backdrop of the Sahyadri mountain range.

“The project is a retreat to revitalisation,” says Manoj Sainani, the company’s director.

Elaborating on the eco-friendly aspects of his project, Sainani clarifies that though the project is not LEED-certified, efforts have been made to maximise the use of natural resources.

He says: “The bungalows have been made using genuine pine wood sourced from the Himalayas. All the external lighting for the streets and common areas will utilise solar energy, while the electricity needed for the bungalows will be generated by windmills erected for the purpose. This also means that residents will not have to pay anything for their energy consumption.” The company has also opted for a sewage treatment plant to ensure efficient waste management.

Scheduled for completion by mid-2009, Amarja Estates offers a choice between plots measuring from 1-3 acres with bungalows. Prices have been kept strictly within reach with a 3BHK bungalow, inclusive of a swimming pool and a 20,000 sq ft garden priced at approximately Rs65-70 lakhs.  About the payment terms, Sainani says, “About 10% of the total amount has to be paid at the time of booking, 50% within a month and the balance on possession.”

Targeting the well-heeled and upwardly mobile on the lookout for a weekend retreat or second home, the project also features a slew of lifestyle amenities that include a club house, spa, gymnasium, library, jogging track, playground and a tennis court with round-the-clock security.

Sainani, on his part, is not unduly worried by the current slump in the real estate market stating that the project is backed by intensive research and a sound marketing plan.

He adds: “Given the current scenario people are wary of spending unnecessarily which is why we have focussed on gauging the mindset of potential buyers as an important aspect of our marketing strategy. This project is aimed at people who have the wherewithal to buy hence I don’t think the ongoing recession will be a major factor.”

With bookings for Phase I of the project that includes 25 plots completely sold out, Sainani is understandably bullish about the response for the next tranche of 25 plots that are currently available as Phase II. 

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