JCB celebrates milestone with new branding
JCB India Ltd, one of the leading players in the Indian earthmoving and construction equipment industry, said it has become the first company to manufacture and sale 100,001st machine in India.
It has also launched its new branding, which will now be seen on JCB machines.
Vipin Sondhi, MD & CEO, JCB India Ltd, said that the ‘Machines in a new avataar’ marking company’s transition and growth over the years. The new identity has been designed to strengthen JCB’s branding and achieve top of the mind recall.
He added, “The company has ambitious development and expansion plans through adherence to world class JCB corporate identity norms and launching revolutionary products, helping India to meet its infrastructure development plan.”
Mr Sondhi announced, “JCB believes, the best should keep getting better, hence JCB would have extension of JCB Backhoe Loader as JCB 3DX XTRA, the Backhoe Loader with JCB engine. JCB’s over Rs750 crore investments positions us very well to take advantage of ever growing demand for construction equipment in India.