Indian Plumbing Association to announce ‘I Save Water’ campaign to save 100 crore litres of water at ISH 2019
India’s water crisis has over the last few years snowballed into a matter of national concern due to continued urbanisation and industrialisation. Water scarcity affects more than 40% of the people on the planet. It is said that by 2025, 1.8 billion people will be living in countries (or regions) with water scarcity and two-thirds of the population will face a stressful water situation. With an aim to create awareness on water conservation, the Indian Plumbing Association (IPA) along with Messe Frankfurt India will flag off ‘I Save Water’, a five city water conservation campaign, at the 3rd edition of ISH India from 28th February-2nd March 2019 at Bombay Exhibition Centre, Mumbai. ISH India is a collaborative venture between Messe Frankfurt and the Indian Plumbing Association, India’s national body representing the plumbing industry.
The ‘I Save Water’ campaign is a concentrated effort by the Indian Plumbing industry to collectively come together to help conserve water and spread awareness of the importance of recycling technologies. The five city campaign will kick-off in Mumbai at ISH 2019 and further move to Delhi, Chennai, Bengaluru and Pune to strive to save 100 crore litres collectively.
Gurmit Singh, national president, IPA, said, “We are happy to kick-start the ‘I Save Water’ campaign at ISH India, which also marks its debut in Mumbai. Saving water is the need of the hour along with introducing the right techniques, plumbing, drainage and bathroom fittings – at both municipal and society levels, which will aid in conserving this resource.”
ISH India is a dedicated show focused on plumbing, sanitation, bathroom, kitchen and renewable energy. ISH India was first launched in India in 2017 in Noida, followed by Bengaluru in 2018. Opening its gates in Mumbai for the first time, more than 50 technology-leading companies in this space will be taking part this year bringing everything from luxury bathroom fittings to need-of-the-hour sanitation, plumbing and water management solutions in a step towards reducing the country’s water woes.