Grohe launches first Live-Center in Mumbai
German sanitary fittings player, Grohe has launched its first ‘Live Center’ in Mumbai to help visitors experience its products. The company has tied up with Hiranandani to start ‘customer centric initiative’ for the residents of the Hiranandani complex. The scheme provides residents an opportunity to buy products at 30 per cent discount.
Bijoy Mohan, President, Grohe Asia Pac, said, “We believe that Indian consumers need to experience the award winning design, technology, credibility and quality of the Grohe brand and this center will do exactly that.”
This is the company’s second Live Center in India after it launched the first one in Bangalore in 2009.
The interactive center will showcase spa collection as well as the newest addition to the Grohe kitty, the diamond-like Allure Brilliant. The three different style segments of Grohe on display – authentic, cosmopolitan and contemporary– also allow customers to experience diversity of forms and shapes of products.