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Escorts to have significant presence at EXCON 2011


Escorts Construction Equipment Limited (ECEL), the construction and material handling equipment manufacturing arm of Escorts Limited, today confirmed its participation in the 6th international exhibition on construction equipment & construction technology trade fair — EXCON 2011.
According to reports, ECEL will be displaying 15 of its newly launched products at the fair. The products on display include Hydra 1665, a 16T Hydra crane with hydrostatic transmission and Carraro-make axle, which can reach a height of 65 feet and travel at 40 Km per hour. This latest offering will open up a new segment for the company.
Besides, ECEL will be displaying TRX 1651, a 16T crane with can reach a height of 51 feet. The product is fitted with a new Tata engine, and can travel up to 40 Km per hour. Escorts will also be showcasing DIGMAX 4X4 for the first time, along with the loader version ‘LOADMAX’, powered with 76 Hp engine. The product has been designed to suit the Indian conditions with 1.2 cu.mts front bucket and best in class dumping heights and payload capacities. Restyled tandem vibratory roller in both soil and tandem categories will also be on display.
Over the years, ECEL has inked exclusive marketing and distribution agreements with some of the world’s best known names. Through these global partnerships, the group has been able to cater to the varied needs of the growing construction equipment market in India. It will be displaying products including telescopic handlers and Ariel platforms from Manitou; motor graders and wheel loaders from XGMA; forklifts from Doosan; tower cranes from Commansa-Jie and truck cranes from Zoomlion.
ECEL will also be introducing safety features in its entire range of products, which forms the central theme for its future product enhancements. Safe load indicator from leading Australian company Robway is the latest offering at EXCON 2011. It has been configured for Escorts hydraulic mobile cranes. The group has booked about 1130 sq meter of stall area at EXCON 2011 to showcase its range of products.
Confirming the participation, .KK Vij, CEO & Executive Director, Escorts Construction Equipment Limited (ECEL) said, “The critical factors for success in this industry lies in the overall value proposition that one is delivering to its customers, besides of course product features, pricing and service support delivery. Our focus is on innovative design, engineering, optimal design, productivity and efficiency for better products catering to customers’ current and future needs. We have been constantly introducing new technologies and services to meet changing customer needs. Our edge in this industry also comes from the pan-India presence of sales and support infrastructure that is immensely valued by our customers.”
Rajesh Sharma, Vice President & Head Marketing, Escorts Construction Equipment Limited (ECEL) said, “The Indian earthmoving and construction equipment industry is experiencing a strong growth, given the country’s increasing focus on a number of key infrastructure projects. ECEL’s growth has been an all encompassing one, with all segments of our products portfolio having grown significantly. In the last 12 months, we have achieved an invoicing value of about Rs1,000 crore. Besides our own manufactured range of products, we also offer a number of solutions through exclusive marketing tie-ups with leading manufacturers in the world to distribute their products in India. It has helped in offering an end-to-end solution to our customers for lifting and construction appliances.”

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