Daikin eyes 15% market by entering new cities
Daikin Air-conditioning India looks to increase its market share from current 12 per cent to 15 per cent as a part of its expansion drive for FY 2012-13. The company is aggressively looking at foraying into newer markets in the tier II and III cities of Indore, Bhopal, Ujjain, Bhubaneshwar, Jaipur, Patna, Ludhiana, Jalandhar, Amritsar, Lucknow, Vizag and Kochi—a move in line to strengthen its hold in the HVAC market of the country.
To consolidate its foothold, Daikin India is taking its Inverter & BEE Star labeled range of products to these newer markets across the eight states. It also aims to aggressively market its patented VRV solutions in the country to help create a value-driven segmentation in the residential and light commercial air-conditioning sector.
Kanwal Jeet Jawa, managing director, Daikin Airconditioning India, said, “At Daikin India, innovation is what powers our vision to stay ahead in everything. Having serviced the inherent needs of the consumers with our pioneering product range, we are now ready with our intended growth plan for the Tier-II & Tier-III markets in India which integrates product placement and new market acquisition to establish Daikin India at the forefront of the HVAC market.”
The company has come up with a new range of energy efficient products conforming to the new energy labeling standards comprising of 5-star, 3-star & 2 star rated AC’s that offer improved energy efficiency. “This is in line with our aim to capture a significant chunk of the HVAC market of the country and establish ourselves as one of the premium contributors to the evolving HVAC market in India,” he added.
Daikin India has aggressive plans to double its national dealership network to 2000 and develop 100 new Daikin exclusive solution plazas across the country in the coming months. Also, Daikin India aims to market its diverse range of air-conditioning solutions which will now be available to the consumers in the said regions through its 1000 plus dealer network that has been specially trained to provide unmatched after-sales services.
The Daikin philosophy going ahead in India is to leverage localization to drive profitability as a part of the FUSION 15 strategic plan, which will help it to position itself amongst the top three HVAC players in India by 2015.