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CREDAI launches Mission Transparency Campaign


The Confederation of Real Estate Developers’ Associations of India (CREDAI) has envisaged ‘Mission Transparency’ initiative to promote transparent real estate transactions. By taking ‘Mission Transparency’ campaign forward, CREDAI members affirm to practice internal discipline while adhering to the code of conduct that protects the interest of all stake holders especially the home buyers. CREDAI strives to achieve this mission by enforcing ethical business practices for building a credible real estate industry.
CREDAI has promulgated stringent code of conduct for the members’ compliance before assimilating them under the CREDAI banner and by following the best practices and with a self-regulatory internal discipline CREDAI aims at eliminating inefficiency in the system and process in the industry resulting in efficiencies of cost, quality and time.
While “Mission Transparency” is a campaign advocated by CREDAI, it would exhort all stake holders including the Government body for a single window, transparent approval mechanism that can lead to faster acquisition of land, registration of land, statutory approvals and speedier service connections. With the ‘Mission Transparency’ drive CREDAI looks forward to establishing a relationship of goodwill and credibility with all the stake holders.
The Indian Real Estate sector is reckoned to be one of the primary growth engines of the Indian economy and is slated to touch $180 billion by 2012 and needs to be organized. A stringent code of conduct and vigilant regulations are imperative for transparent dealings for building a strong and credible relationship with the customers.
On this occasion CREDAI also unveiled their new logo after a span of eleven years. The new logo , the identifying element of CREDAI is a combination of green and maroon colours. Green symbolizes the freshness of thought and a commitment to environment, and the colour maroon is symbolic of courage and strength. The maroon arrow device creates and interesting visual with two implications.
A representation of upward movement and growth and a representation of shelter for India
CREDAI National President Mr. Lalit Kumar Jain, sharing his vision said, “Mission Transparency’ is going to be a game-changer cause in the history of real estate campaigns. Food, Clothing and Shelter being basic necessity of humanity and with the gap between the rich and poor increasing it is imperative that this basic necessity of " Housing for All" is addressed in an inclusive manner by the stakeholders leading to creation of housing stocks. Only a transparent mechanism can ensure the inefficiencies that plague the system can be eliminated.
Mr N Nandakumar, Chairman Mission Transparency Branding CREDAI National further added, “CREDAI’s ‘Mission Transparency’ drive comes with an intent and purpose of simplification of the way in which the real estate industry will function henceforth by proactively working with the Central and State Governments in eliminating bureaucratic bottlenecks, removal of layering in the system leading to a substantial reduction in procedural turnaround times resulting in proportionate cost benefits to the home buyer.To communicate the bonafideness of the above intent Credai has also officially launched the Consumer Redressal forums across the country to serve as an Ombudsman for redressing issues between the home buyer and Member developer if any . Credai Tamilnadu pioneered the implementation of the CRF a few years back and with its successful functioning CRF, has been adapted across the country .CRF’s will prove to be the most efficient redressal mechanism to the home buyer which also functions in a democratic manner without prejudice to the other standard redressal practices prevalent. We keenly solicit the support of the Government, Media, NGOs and Citizens to rally around this drive and promote a healthy business environment in the real estate industry. This aggressive crusade against the stigma of corruption promises diligent and dignified business dealings in the way forward”.

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June 2020
10 Jun 2020