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Crafted with Style


Ashwin Sheth, CMD, Ashwin Sheth Group, has meticulously planned and developed luxury apartments that dot the city’s horizon.

INTERVIEWED BY Jayashree Mendes

Brief us on some of your ongoing projects that are coming up in Central and western Mumbai. What are their USP?
I founded this group in 1986 with a vision to make it one of the leading real estate companies in the country. Since inception, we have created some of the largest townships, complexes and tallest skyscrapers through resourceful planning, an unwavering focus on quality and customer-oriented designs. We have also conceptualised Thane’s platinum belt, an upscale area in Thane, which boasts of excellent social and civic infrastructure with premium residential projects. Today, our company’s portfolio boasts of over 40,000 homes built, 80 projects and over 21 million square feet, developed and delivered. We have nine ongoing projects in Mumbai: Midori at Dahisar; Montana at Mulund; Avante at Kanjurmarg; Clarion at Borivali, Blue Ivy at Malad and Avalon, Zuri, Vasant Lawns & Fiona at Thane.
Our most recent project, Sheth Avalon at Thane is set to create a benchmark in luxury living and enhance the luxury quotient of the locals. Thane will see a collaboration between a celebrity designer and real estate player. We have brought celebrity designer Sussanne Khan on board for the project and she will design the club house, lobbies and lifestyle amenities of the towers. Everything starting from the sun-decks to the swimming pools and multilevel parking lots, spell nothing but supreme luxury. The grandeur of the lobbies, the French windows, the amphitheater, floorings and eco-decks with jogging tracks have been designed in keeping with the theme of providing an inspiring experience.
Adding to this is Sheth Zuri which has over 600 units in 1-, 2- and 3-BHK configurations. The property is in proximity to healthcare and educational institutions and entertainment hubs. Sheth Zuri is encompassed with lifestyle amenities and apartments are configured keeping the lifestyle aspect of residents in mind.
Along with Sheth Avalon and Sheth Zuri, we have a luxury project, Sheth Montana, located in the upbeat suburb of Mulund. This luxury masterpiece is spread over 7 acres and will comprise four towers with an enchanting view. We tied up with international architect James Law, design firm HBA, and landscape designer TROP to bring international standards to India. Montana – a project by Sheth and Emami will house planned lifestyle amenities.

Your website speaks about unique designs infused with contemporary thinking. Could you tell us a little more about it?
We believe in Life by Design and aim to offer a holistic living experience and value for a lifetime. This is achieved by meticulous planning and incorporation of quality and unique design philosophies. I personally look over the designs and ensure each aspect is planned to perfection.
We source expert talent from around the globe to match the tastes and mindset of the select few who aspire to live ahead of the times. Additionally, there’s a strong inclination to choose the right location for our projects. The group believes in setting up properties in areas environed by excellent social and civic infrastructure. Ashwin Sheth Group conceptualised Thane’s Platinum Belt.

How do you look at procurement of raw materials for the prestigious projects you are working on?
We focus on R&D at site as far as new materials are concerned to make designs lighter and give better value to customers. The organisation spends a lot of time, money and effort to ensure our processes and systems at site—quality assurance or quality control, material and work checking—are running smoothly and up-to-date.

What is the kind of technology you use in construction? Please tell us in detail.
Each of our project is conceived to offer value for a lifetime and even beyond the present generation. This is ensured right from the inception of the project, which begins with meticulous site selection. A stepwise procedure is charted out which takes the minutest details into account which is strictly adhered to and is constantly monitored at every stage by an in-house Chief Project Engineer and his team. Independent and renowned firms are appointed for layout, landscaping, and labour execution. We strive to offer premium quality to our customers and use the best on construction technology. Our constructions incorporate the use of S Form Aluminum Shutter Framework and P.V Constructions. The Aluminum Shutter Frameworks shorten construction periods owing to their Six Sigma techniques and have a high reusability rate. Moreover the S Form aluminum formworks are environment-friendly and greatly reduce wastes at the construction site and contribute to a better environment. The appointment procedure is strictly based on a proven track record and the demands of the nature of the project. The management is personally involved at every stage.

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Sept 2020
01 Sep 2020