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Cement cos slash prices

A few cement makers have decided to reduce cement prices in order to pass on the benefits of the 4 percentage-point cut in central excise to the customers.

Dalmia Cement Bharat, a leading cement maker in south India, has slashed prices by Rs 5-6 a bag. Dalmia controls nearly 2% share of the southern market with its brands Superoof and Vajram.

Had the benefit of the excise cut been fully passed on to the consumers, cement prices would have been lower by Rs 8-10 a 50-kg bag. Prices would then have been in the range of Rs 230-260 a bag across the country.

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