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Caterpillar expands its Rajasthan footprint


Caterpillar and its Indian dealer network is aggressively expanding its footprint in Rajasthan in a bid to further bolster its sales and service network through TIPL, Caterpillar’s authorised dealer. TIPL plans to open a substantial number of retail outlets and after sales service centres at various locations in Rajasthan, including Jaipur and Udaipur to widen its reach and services to customers through the availability of quality parts and technical support. This follows a recently launched after-sales facility earlier this month. This facility has state-of-the-art workshop capabilities, and is offering a component rebuild for engines meeting stringent quality controls as stipulated by Caterpillar. It also has an expanded service parts warehouse to meet the increasing customer demand.

TIPL is looking at doubling the size of its sales team and recruiting technicians to support customers through new outlets.

“We are continuously ramping up our services and distribution network. With this expansion we will improve our capability to supply high quality spare parts to our construction customers close to their operations and further develop our services business. We believe that the most effective solutions are delivered to customers by being available at the right place at the right time, and that is also what laid the foundation for this expansion,” said Kevin Strydom, South Asia Regional Director, Caterpillar India.

Speaking on the expansion, Kewalramani, Head Construction and Mining Solutions, TIPL said, “Rajasthan is an integral market for Caterpillar. Our Udaipur facility and soon to open retail stores will enable us to respond quickly to the after-sales needs of our ever expanding customer base. All our facilities and centres are equipped with the latest tools and qualified Caterpillar-trained personnel to ensure a better service experience.”

On the sidelines, TIPL has been ramping up efforts to engage with customers through regular road shows and customer meets.

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