After establishing itself in just a matter of six months in Pune, Xanadu Realty continues to bolster its presence in the region by delivering the most successful real estate launch of Q3 FY21-22, Kumar Parc Residences, for its star client Kumar Properties. With a focused and power-packed 2 months of preparation, the project saw unprecedented sales of Rs 1.5 billion (60% of total) in mere 4 weeks of launch.
The success is driven by the credibility of Kumar Properties in real estate market and the innovative marketing strategy deployed by Xanadu Realty.
Vikas Chaturvedi, CEO, Xanadu Realty said, “The key success driver for Kumar Parc Residences was a holistic campaign that targeted three key consideration drivers – location, growth, and lifestyle. Xanadu’s strength originates from a large network of Channel partners in Pune and a strong in-house Direct-Tech system that includes Digital and D2C set ups.”
Buoyed by the festive season, Xanadu conceptualised the campaign ‘Fireworks’, which build relevance during the festive season, and drew interest to a unique offering in the micro-market.
With the need for a holistic lifestyle and growing demand in consumer preferences, the campaign concept of ‘Happening Hadapsar’, was created. This concept helped build an immediate connect with consumers in East Pune. The project – Codename Fireworks further went on to build a unique differentiated offering by being at the ‘Heart of Happening Hadapsar’, boasting of amenities within 100 meters.
