New Holland has launched Project Saksham, which aims to train and empower underprivileged youth in rural areas. This initiative is in line with the National Skill Development Mission and the UN Sustainable Development Goals (SDGs).
In collaboration with SEEDS – Social Empowerment & Economic Development Society, the project seeks to establish a cohort of skilled and certified automotive sales professionals for the agricultural and automotive industries. Eligible candidates, aged 18 and above with a minimum education level of 12th grade, can apply for the program in regions including Uttar Pradesh, Madhya Pradesh, Haryana, and Maharashtra.
Speaking about the project, Sandeep Gupta, sales director of agriculture segment, CNH India, said, “Our Project Saksham is committed to providing rural youth with pertinent skills for the modern world. Through this initiative we intend to equip them with necessary skills that will enable them to possible placement opportunities which will create a positive impact on the economy. CNH is deeply committed to empowering unemployed youth through initiatives like LEAD and Hunar, that offers skill development and entrepreneurship training, transforming 15,000 families in India.”
The training encompasses various aspects of automotive sales assistant roles, including handling sales leads to closing sales pitches, effective communication, teamwork, resolving customer queries, and after-sales activities through practical experience under our dealerships. The programme was initiated through a boot camp for theory, product and soft skill training in Samalkha in Haryana between 6 to 8 February, 2024. It will be followed by practical training with dealerships spread over 3 months.
