Mahindra Tractors, part of the Farm Equipment Sector at Mahindra & Mahindra (M&M), introduced OJA as the new brand name for its new future-ready range of tractors from its global tractor program, K2. OJA is derived from the Sanskrit word Ojas which symbolises vitality, energy & strength.
The Mahindra OJA is Mahindra’s all-new light-weight global tractor platform, focusing on both domestic and international markets including USA, Japan, and South-East Asia, and has been developed through close cooperation between the engineering teams of Mitsubishi Mahindra Agriculture Machinery, Japan, and Mahindra Research Valley, India, the R&D centre for Mahindra’s Auto & Farm sector.
The Mahindra OJA will have four sub-tractor platforms — the sub compact, compact, small utility and large utility — tractor categories, covering 40 models across various multiple HP points.
Hemant Sikka, president – farm equipment sector, M&M, said, “Ahead of the global premiere of the production version of our most awaited tractor program codenamed K2, the OJA is Mahindra’s future ready approach to tractorization.”
Mahindra OJA tractors will be manufactured exclusively at Mahindra’s Zaheerabad tractor facility. A vertically integrated tractor facility, Mahindra’s Zaheerabad facility also rolls out Mahindra’s next-generation range of Yuvo and Jivo tractors, including the recently launched Plus Series of tractors.
Currently, Mahindra is the only tractor manufacturer in Telangana, having invested close to Rs 10.87 billion in Zaheerabad. The farm equipment sector employs over 1,500 workers, with a capacity of over 100,000 tractors per year on a two-shift basis.
The Zaheerabad plant is technologically advanced, with the flexibility to roll-out over 330 different tractor variants ranging from 30 to 100 hp. The plant has adopted the TPM (Total Productive Maintenance) philosophy and culture since inception, with around 65% of Zaheerabad’s tractor production being exported globally.
