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Lodha, Haptik to help buyers find homes on WhatsApp

The WhatsApp bot also asks follow-up questions such as preferred city, locality

Jio Haptik Technologies (Haptik), a WhatsApp chatbot provider, has collaborated with Lodha to help improve the discoverability of real estate projects and drive more customer walk-ins to project sites.

Haptik co-founder & CEO Aakrit Vaish said: “We will deploy our WhatsApp solution to help Lodha improve the accessibility of real estate projects, reducing fragmentation and drop-offs. Our solution will help them generate more leads and convert them into sales and revenue.”

The WhatsApp bot also asks follow-up questions such as preferred city, locality, and the time slot for the site visit, to make the visit more customized. The chatbot arranges for a visit depending on the property the buyer is interested in, and the time slot selected. It also provides floor plans and other details related to the property so that the buyer is aware of the details before they can even visit the property. And all of this without leaving the WhatsApp platform.

Lodha plans to integrate an intelligent virtual assistant (IVA) on Google Business Messages (GBM) and use Click-to-Haptik for source-wise conversational analytics.