Greenply Industries, a manufacturer of plywood, block boards, decorative veneers, flush doors, and other allied products, has decided to place emphasis on the health and safety of carpenters and contractors and towards the environment. Through product innovation on zero emission (E-0) or programmes on health and wellbeing for its stakeholders, the company has undertaken various initiatives towards the betterment of the community by recognizing their relentless contribution in this sector.
The E-0 product innovation of Greenply is also largely directed towards health and wellbeing of the carpenters and contractors. As they spent most of the time with plywood during its application for interiors, the community is mostly exposed to harmful emission gases from the material and are prone to various health hazards. The zero-emission plywood (E-0) provides safety to the community by reducing formaldehyde emission to zero.
The E-0 innovation has reached over 1 million households and Greenply continues to build on the awareness amongst its stakeholder through multiple touch points. As an effort towards environment sustainability, Greenply has successfully acquired the FSC – FM (Forest Management) Certification from Forest Stewardship Council (FSC) for its plantations in Tizit, Nagaland. This certification addresses to maintain ecological harmony and provides an assurance to consumers that the products they purchase is sourced sustainably. For the safety of its employees, Greenply offers its contractor partners accident insurance coverage of Rs 4 lakh through leading insurance partner.
Sanidhya Mittal, joint MD, Greenply Industries, said, “We believe it is our responsibility to provide opportunities and support to the carpenters and contractors affiliated with Greenply throughout India so that they may continue to strive and advance. Bringing attention to the contributions of the carpenter community and their hard work by providing them with medical, educational, and other support is consistent with our core values of care and inclusive growth.”
Additionally, Greenply also conducts another initiative, Green Samriddhi, which is a relationship programme for the contractor and the carpenter community. Under this program, Greenply undertakes regular upskilling training programmes for the workforce in partnership with Furniture & Fittings Skill Council (FFSC) and assists in providing digital interventions for driving business.
