Vedanta Aluminium observed International Women’s Day this year through a blend of online and on-the-ground initiatives. These initiatives reaffirmed its commitment to building an inclusive future by expanding the opportunities for advancement available to women.
Leading up to International Women’s Day, the company introduced a pioneering campaign called #TheFutureOfMetAL. This innovative initiative combines generative AI videos with captivating short films, aiming to challenge entrenched misconceptions of the metals, mining, and modern manufacturing industries as male-dominated sectors. By showcasing determined women professionals who are already excelling within the industry as compelling role models, the campaign seeks to inspire more women to explore the rewarding careers emerging in these sectors.
On the occasion, John Slaven, CEO, Vedanta Aluminium said, “The diversity of skills and perspectives arising from the increased participation of women builds organisations that stay resilient in the long-term. Vedanta Aluminium is therefore committed to developing an equitable environment that fosters diverse and inclusive teams. As India’s largest aluminium producer, we are building a culture that rewards drive and diligence over all other considerations, in our continuous pursuit of greater innovation and business excellence.”
During the Women’s Day celebrations at the company’s mega aluminium smelter in Jharsuguda, members of Vedanta’s Subhalaxmi Cooperative were honored at the District Cultural Office. They also participated in an informative session led by experts from the Entrepreneurship Development Institute of India, focusing on integrating women into the entrepreneurial ecosystem. Additionally, a vibrant stall displaying products made by the Self Help Groups under Subhalaxmi Cooperative was set up.
Employees and their families engaged in a ‘Run For Inclusion’ marathon, emphasizing the importance of physical activity. Webinars on topics like unconscious bias, which can hinder equitable progress in the workplace, were conducted. The company also organized sessions on stress management, emotional health, and financial planning.
In the mines division of Vedanta Aluminium, Women’s Day was celebrated with over 740 community members through traditional competitions and special activities, including a cooking competition for lactating and pregnant women.
At Vedanta Aluminium’s Lanjigarh unit, a celebration was held for over 2000 women from nearby gram panchayats. A town hall meeting allowed female employees to share experiences and achievements, followed by an awareness session on obesity.
At Vizag General Cargo Berth (VGCB) port operations, a gathering was organized for beneficiaries of Project Jivika, focusing on livelihood skills training and legal rights awareness.
At BALCO, an awareness session on cervical cancer was conducted, and nearly 50 female employees were recognized for their contributions. Special gifts from Project Unnati, a women’s self help group initiative supported by BALCO, were also distributed. The third edition of Unnati Utsav provided an opportunity for SHGs to market their products and raise awareness on topics such as menstrual health management. BALCO also launched a mobile health van (MHV), bringing primary healthcare access to remote areas.
