Assotech launches housing project in Gurgaon

Assotech Limited has launched a new housing project, Assotech Blith, in Sector 99, Gurgaon. Spread over 12 acres of land, the 586-apartment avant-garde technology based group housing project is located on the upcoming 150 Meters wide NPR (Dwarka expressway) in Gurgaon.
Assotech Blith uses unique architectural features that make intelligent use of natural resources to maximize natural light and ventilation. The project has been structured after a detailed study of the solar path, wind speed and direction to ensure that optimal sunlight and fresh air always reach the project.
The company has appointed Bollywood star Sushmita Sen as its brand ambassador.
Sanjeev Srivastava, MD, Assotech Limited said, “In last 25 years, we have created several milestones and have become a symbol of reliability with high quality performance throughout several states in northern, eastern and central India. With the investment of Rs500 crore, we are entering the real estate market of Haryana. Assotech Blith will be a sky changer group housing project in Gurgaon.”
He said that construction and maintaining time schedule is a real challenge. “For the first time, we are introducing Building Information Model (BIM), which is used for the pre-construction three dimensional virtual construction model, co-coordinating all the structural architectural and services design elements to avoid any conflict in the design before the execution of the project. This helps in providing précise co-ordination and zero error in design. In other words it is actually making a building in computer before it is executed on the ground,” he added.
The project is being constructed on BIM and LEAN technologies.
The company is currently executing projects worth Rs3,300 crore in Delhi-NCR, Uttar Pradesh, Uttarakhand, Odisha, Bihar, Jharkhand and Madhya Pradesh.