Aparna Enterprises has firmed up the market presence of its tile business, Vitero Tiles, by launching 350 designs in the segment. As part of the strategy, the company has expanded its product portfolio and added 1200 x 1800mm GVT/PGVT, full body 600 x 600mm and 600 x 1200mm, HD deep punch elevation tiles 600 x 300mm sized tiles and parking/paver tiles 400 x 400mm with 12mm thickness. The new tile size will be available in the market through authorized dealers.
Ashwin Reddy, MD, Aparna Enterprises, said, “As per industry data, the building material segment is expected to grow at a pace of 8-12% for the next 4-5 years, considering various demand triggers including India’s urbanization drive, rebound in real estate market, healthy outlook for hospitality and health care sectors along with rising discretionary spend. The tile market in India is growing at a rate of around 4.1% by 2023-28. At Vitero, we recorded over 17% growth in the last fiscal. With our expansion in the eastern markets and strengthening our leadership in the southern markets, we have signed a JV partner in Morbi, Gujarat.”
Vitero Tiles is a supplier to Godrej Properties, Mahindra Space, L&T Construction, Shapoorji & Pallonji, Brigade Group, My Home Constructions, and NCC.
Over and beyond the franchise model, the company is planning to open company-owned showrooms in Kochi, Mumbai, Pune, Orissa & Kolkata.
