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Anchor changes its corporate identity to Panasonic

Panasonic Life Solutions India to reinforce vision to make a better, comfortable life with human-oriented solutions

L-R- Tetsuyasu Kawamoto, Vivek Sharma and Dinesh Aggarwal at the unveiling of the new corporate identity  of Panasonic Life Solutions India.
L-R- Tetsuyasu Kawamoto, Vivek Sharma and Dinesh Aggarwal at the unveiling of the new corporate identity of Panasonic Life Solutions India.

Anchor Electricals, a wholly owned subsidiary of Panasonic, has changed its legal entity to Panasonic Life Solutions India with effect from April 1. With this, the brand has also changed its corporate identity from ‘Anchor by Panasonic’ to ‘Panasonic’. This alteration expresses its vision to make a better, comfortable life with human oriented solutions.

Panasonic Life Solutions India (formerly known as Anchor Electricals) has been a leader in the consumer electricals segment for over five decades. The company has been selling a wide range of electrical products through its strong dealer and distributor network spread across the country. Anchor has been the industry leader in wiring devices and also has a significant presence in switchgears, wires cables & tapes, conduit pipes, lighting, solar, housing, power tools and indoor air quality (IAQ). The positioning for the two core brands, however, remains the same, with Anchor targeting the value for money segment and Panasonic catering to the premium end of the market.

Vivek Sharma, MD, Panasonic Life Solutions, said, “We are one of the leading players in the manufacturing and selling of electrical and construction materials. Our products are made from cutting edge & innovative Japanese technology and occupy a unique positioning in the market. We are delighted to unveil our new corporate identity which will help us in strengthening our position in our segment. With this change, we would position the brand as one that would take care of the expectation of modern India consumers”.

Tetsuyasu Kawamoto, joint MD, Panasonic Life Solutions India, said, “We aim to offer outstanding products and services across all categories to our consumers. With the new name, our goal will be to transform the vision of ‘Making a better, comfortable life with human-oriented solutions’ to reality.”

Dinesh Aggarwal, joint MD, Panasonic Life Solutions India stated, “Changing the company name is a step forward into an era of transformation. Our objective is to augment the brand recall amongst our existing consumers and enhance our consumer reach. At the core, brand Anchor will cater to value for money consumers whereas, Panasonic will focus on providing a comprehensive solution for energy saving, comfortable & safe living.”

With this step, the brand Panasonic Life Solutions will also be foraying into a new category, introducing an all new first of its kind of modular kitchen, which is on the threshold of its launch in India.

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CW - April 2019
08 Apr 2019