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JK Cement launches white cement based universal waterproof putty, JK Cement ShieldMaxX

The experience zone was launched simultaneously.
The experience zone was launched simultaneously.

JK Cement has launched JK Cement ShieldMaxX, a white cement based universal waterproof putty, across UP, Bihar, MP, Jharkhand, Chhattisgarh and West Bengal.  Developed using advanced German technology, JK Cement ShieldMaxX protects walls from dampness, and efflorescence, resulting in longer paint life.

The product contains active SiH4 molecules and is suitable for application on both interiors and exteriors/walls, making it a good product proposition.

JK Cement ShieldMaxX was launched at a gala event hosted in Delhi in the presence of channel partners. A key highlight at the event was the special experience zone with a living room and exteriors of a house, created to depict the application of the product. 

While JK Cement ShieldMaxX will be piloted in the above mentioned states, the product will be rolled out across the country soon.

It is perfectly suitable for bricks, solid or hollow blocks, AAC blocks, concrete surface, plaster board on RCC/MIVAN/POP or similar surfaces. The product will be available in two different pack sizes i.e. 5kg and 20 kg and comes with a shelf life of 12 months. 

Niranjan Mishra, business head, white cement, JK Cement, said, “Being customer-centric and a pioneer in the white cement industry, at JK White Cement, we have always striven to launch quality innovative products to cater to the ever changing and growing needs of the consumers.”

In the past, JK White Cement launched JK PrimaxX in response to the ever-increasing need for a white cement based primer.

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