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Blue Star launches 75 new air-conditioner models to celebrate its 75th anniversary

Range includes inverter ACs with 30% extra cooling and significant power savings

B Thiagarajan, joint MD, Blue Star, with the new range.
B Thiagarajan, joint MD, Blue Star, with the new range.

Air-conditioning and commercial refrigeration major, Blue Star, has launched 75 new models of room air-conditioners in its platinum jubilee year. These models also include energy-efficient inverter ACs capable of delivering 30% extra cooling over and above its rated capacity. This enables faster temperature pull-down even in larger rooms during peak summers, thereby consuming less power and leading to significant savings on account of lower electricity bills. This superior performance is due to Blue Star’s heavy-duty design of the outdoor unit that weighs around 46 kgs for a 1.5 tonne, 5-star inverter AC. The range of these inverter ACs starts from Rs 33,790. Further, consumers can also avail attractive 0% finance with easy EMI options and cash back offers vide tie-ups with leading banks and finance firms. All Blue Star inverter ACs are backed with an assured comprehensive warranty for the first year, and a long-term warranty of 10 years for the compressor.

"We continue to make significant investments in product development, after-sales service as well as brand-building and are confident of enhancing our market share to 13.5% in this financial year.”

B Thiagarajan, joint MD, Blue Star

Blue Star has also unveiled a new line-up of super-efficient inverter ACs with a high ISEER of 5.30, which consumes 18% less power compared to the existing 5-star ACs with an ISEER of 4.50, thus setting a new benchmark on the energy-efficiency front.

In addition, the new innovative range offers distinct features such as precise temperature setting in steps of 0.1°C and 0.5°C, sound-proof acoustic jacket for the compressor for extra quiet performance, dual rotar technology for faster cooling, and a built-in voltage stabiliser designed to operate smoothly from 160 V to 270 V without the aid of an external voltage stabiliser.

Blue Star’s inverter ACs with a Wi-Fi-enabled feature are smartly-operated through its customer-centric mobile app, which, in addition to its capability to remotely monitor and control the machine, also allows consumers to personalise their AC profile, group the ACs for better control, and optimise settings as well as integrate this app with home automation systems. Besides, this app also has ‘Smart Budget Management’ embedded in it, which enables users to smartly manage their budget, track their AC usage trends, as well as schedule their ACs with respect to different time and sleep curves.

The complete range of inverter models is equipped with eco-friendly refrigerants.

B Thiagarajan, joint MD, Blue Star, who will be taking charge as managing director with effect from April 1, 2019, said, “As in the past, we have again launched a stellar array of new products, which are differentiated and stylish. Blue Star has always been committed to provide consumers with products that are highly energy-efficient and deliver extra cooling while consuming less power, and has products at all price points in order to cater to a larger set of consumers. We continue to make significant investments in product development, after-sales service as well as brand-building and are confident of enhancing our market share to 13.5% in this financial year.”

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June 2020
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