Greenlam Industries introduces its first-ever experience centre in Kolkata
Centre will give consumers a glimpse of the variety of products and offerings by Greenlam.
Greenlam Industries has introduced a first-of-its-kind experience centre in Kolkata. The myriad range of products will be displayed over a 2,400 sq-ft area, centrally located at Park Street. The first-ever Greenlam-owned experience centre in India will give consumers a glimpse of the variety of products and offerings by Greenlam. Products from all brands of Greenlam Industries, which include Greenlam Laminates, NewMika, Decowood Veneers, Mikasa Real Wood Floors, Mikasa Doors & Frames, Greenlam Clads and Greenlam Sturdo, will be showcased at this exclusive centre.
“In line with increasing our footprint in India, the inauguration of Greenlam Industries’ distinct experience centre in Kolkata is a step towards making our customers’ lives a lot easier."
The unique experience centre will also showcase an Augmented Realty concept with which one can scan a picture in the Greenlam product catalogue/ other collaterals, and can see various product feature stories, product applications as well as try multiple décor options for their interiors. In two decades, while Greenlam has introduced some of the most technologically-advanced products in the market, the company is also a pioneer in introducing décor trends in India and the international market.
Commenting on the launch, Saurabh Mittal, MD and CEO, Greenlam Industries, said, “In line with increasing our footprint in India, the inauguration of Greenlam Industries’ distinct experience centre in Kolkata is a step towards making our customers’ lives a lot easier. Kolkata has always been special to us and we are thrilled to launch our first-ever experience centre in this city. At Greenlam, we strongly believe that it is imperative to make the entire design selection easier for our customers. With all our brands displayed under one roof, our customers will be able to experience the variety and designs that these brands have to offer.”