Indian Plumbing Association to announce “I Save Water” campaign to save 100 crs litres of water
IPA along with Messe Frankfurt India flagged off “I Save Water”, a 5 city water conservation campaign.
India's water crisis has over the last few years snowballed into a matter of national concern due to continued urbanisation and industrialisation. Water scarcity affects more than 40 percent of the people on the planet. It is said that by 2025, 1.8 billion people will be living in countries (or regions) with water scarcity and two-thirds of the population will face a stressful water situation. With an aim to create awareness on water conservation, the Indian Plumbing Association (IPA) along with Messe Frankfurt India flagged off “I Save Water”, a 5 city water conservation campaign. ISH India isa collaborative venture between Messe Frankfurt and the Indian Plumbing Association, India's national body representing the plumbing industry,
“I Save Water”campaign is a concentrated effort by the Indian Plumbing industry to collectively come together to help conserve water and spread awareness of the importance of recycling technologies which will be the true ‘luxury technology’ in the coming years.The five city campaign will kick-off in Mumbai at ISH 2019 and further move to Delhi, Chennai, Bengaluru and Pune to strive to save 100 crs litres collectively. Gurmit Singh, national president, IPA, shared, “We are happy to kick-start “I Save Water” campaign at ISH India powered by IPA which also marks its debut in Mumbai. Saving water is the need of the hour along with introducing the right techniques, plumbing, drainage and bathroom fittings - at both municipal and society levels, which will aid in conserving this resource.”
ISH India is a dedicated show focused on plumbing, sanitation, bathroom, kitchen and renewable energy.