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ANAROCK launches dedicated operations in Abu Dhabi

To expand next into Oman, Bahrain, Saudi Arabia and Kuwait

This image is for representational purposes only.
This image is for representational purposes only.

Marking the next step on its international expansion agenda, ANAROCK Property Consultants has announced the launch of its dedicated office in Abu Dhabi, United Arab Emirates (UAE). ANAROCK Abu Dhabi is the firm's second operational base in the UAE, after launching operations in Dubai in 2017.

"We are in aggressive expansion mode in this key market. After our highly-successful deployment in Dubai, Abu Dhabi is the logical next step," says Shajai Jacob, CEO - GCC, ANAROCK Property Consultants. "We have been marketing prime Indian residential real estate in the UAE since our launch in 2017. ANAROCK's trademark accountability and transparency have been key differentiators in this region, which has historically been plagued by unscrupulous real estate marketing activities. For the first time, real estate-focused NRIs in Abu Dhabi will have access to a wide gamut of under-construction and ready-to-move investment options. ANAROCK now offers them a much-needed alternative to NRI-focused fly-by-night brokerages, which sell dubious products for high commissions, jeopardising NRIs’ hard-earned wealth.


Shajai Jacob. 

The UAE has a massive complement of non-resident Indians – in fact, Indian expats in the UAE are the single-largest community of Non-Resident Indians (NRIs) in the world. According to the United Nations' International Migration Report of the International Organisation of Migrants (IOM), the UAE had over 3.3 million Indians in 2017. More than 50% of NRIs living and working in the UAE hail from Tamil Nadu and Kerala.

"Because of their superior purchasing power and historic focus on real estate as an investment asset class, many NRIs already own large properties in prime locations in India."

Shajai Jacob, CEO - GCC, ANAROCK Property Consultants


"Over 30% of UAE-based NRIs live in the biggest cities of Dubai, Sharjah and Abu Dhabi," says Jacob. "Since these cities also yield the highest purchasing power among white-collar Indian employees, unethical property brokerages have stooped to the lowest marketing practices to sell spurious real estate products to them. Thanks to ANAROCK's thorough due diligence protocols, we have garnered a high level of trust with our Indian customers here."


While office and retail real estate have also become areas of interest to Indian NRIs in the UAE, residential properties continue to be a major draw. Like every other Indian, NRIs attribute a lot of value to investment in realty, in anticipation of their eventual return to India as well as for rental asset yields.

ANAROCK’s recently-published Consumer Sentiment Survey confirms that NRIs continue to view real estate as a favourable investment asset class. No less than 78% of the NRI respondents in this survey indicated that they prefer real estate over other asset classes like stocks, fixed deposits, gold and mutual funds.

Interestingly, of all the NRI participants in the survey, those residing in the GCC countries comprised maximum share with 36% (followed by 23% from Western Europe, 22% in Asia and 19% in North America). The survey also confirms that the preferred cities for investment by these NRIs include Bengaluru, Mumbai, Delhi NCR, Hyderabad, Chennai and Kochi.

The recent interim budget and the moderation of GST on real estate purchases gave NRI property investment sentiment a considerable boost. The decrease in GST for real estate, removal of notional rent on second homes and the provision to roll over capital gains tax incurred on the sale of a property within Rs 2 crore to purchase of two new homes instead of the previous one is a major incentive for long-term NRI investors – perhaps more than for resident Indians.

"Because of their superior purchasing power and historic focus on real estate as an investment asset class, many NRIs already own large properties in prime locations in India," says Shajai Jacob. "The latest provision for rolling over capital gains tax now enables NRIs to sell existing properties worth up to Rs 2 crore and eliminate capital gains tax by investing in two mid-range homes. The decrease in GST for real estate and removal of notional rent on second homes have also been decisive sentiment boosters. As a result, enquiries by Abu Dhabi-based NRIs have increased tremendously. ANAROCK has responded to this demand with dedicated operations in the capital city."

With its operations in the GCC, ANAROCK connects NRIs to the choicest Indian properties along with complete pre-sales and after-sales support and services. NRIs have a greater appetite for investment in under-construction properties than local Indians, as their focus is not so much on speedy possession as on locking in lower prices. This makes them an important segment for developers with unsold under-construction inventory. ANAROCK completely eliminates properties which are tainted at any level and only partners with developers of the highest repute and ability to complete projects on time.

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