JK Cement re-launches its iconic brand in a new avatar: JK Cement WhiteMaxX

The re-branding was amplified with a digital campaign, #AbSabKuchMaxX

JK Cement, White cement, JK Cement WhiteMaxX, Gotan, Rajasthan, Fujairah, Manufacturing plant, Niranjan Mishra, #AbSabKuchMaxX

JK Cement has announced a brand refresh for its iconic brand, JK White Cement in its all new avatar - JK Cement WhiteMaxX. With state-of-the-art manufacturing facilities in Gotan, Rajasthan, as well as in Fujairah, UAE, it is exported to over 43 nations.

Keeping pace with the changing market dynamics and customer expectations, the company has given a new dimension to JK White Cement, rendering it a contemporary and differentiated identity, while integrating a critical section of its product line under the ‘MaxX’ umbrella.

Niranjan Mishra, business head (white cement business) says, “JK White Cement has undoubtedly emerged as one of India’s most iconic and trusted Brands, due to its focus on product excellence, customer orientation and technology leadership, complimented by relentless brand building efforts. With it being accorded the prestigious title of Superbrand in 2019, it was time that the World witnesses JK White Cement in a new avatar. As the preferred choice of customers for over 3 decades, the re-branding is also firmly rooted in our endeavor to build an even stronger consumer connect.”

Celebrating the youthful and modern persona of JK Cement WhiteMaxX, the brand story has been amplified through a high decibel launch on social media with the #AbSabKuchMaxX campaign besides BTL. 

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