Orient Bell launches range in live broadcast

Sets new benchmark for the industry with the launch of 200 SKUs

Orient Bell, Ceramic and vitrified tiles, Forever Tiles, Germ-free, Estilo, Aditya Gupta

As one of the most professional & digitally savvy manufacturers of ceramic and vitrified tiles in the country, Orientbell Tiles innovate and set another benchmark with a first ever digital launch of 200 SKUs. In a live YouTube launch attended by more than 1000 Channel Partners as well as its own employees it showcased its prowess in leveraging digital to create frictionless experiences for shoppers & customers.

It launched 50 glazed vitrified tiles inspired by the best marbles & natural stones from across the world.

It also re-launched Forever Tiles with the added benefit of being 99% germ free. The range receives a contemporary facelift with additional options in slate, wood finishes and even geometric designs.

In Double Charge it has launched a new exclusive range, called Zenith, that infuses freshness and choice in the segment.

In ceramic it launched Estilo, gloss & matt tiles in both the sizes 300X600mm and 300X450mm. Estilo, which means style in Spanish, brings designs inspired from Europe, adapted to Indian tastes.This includes more than 24 new & unique punches with multiple color combinations highlighting their confidence in resilience of the economy and the real estate industry.They are sure to win success with all customers - retail, architects, interior designers & builders.

Aditya Gupta, CEO, Orient Bell, said, “We used the lockdowns to engage with our channel partners, architects & builders and listen to them. All this customer feedback has led to the development of these 200 tiles. The last few months have made all of us more digitally savvy than ever before. Our customers are also relying on digital more for entertainment or for shopping. On the website, we are enabling them to select tiles, visualize their rooms or even exchange price quotations from the safety of their homes. Infact, all our channel partners who have adapted to this new way of selling are growing faster.”

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Sept 2020
01 Sep 2020