Xanadu Realty achieves order book of Rs 450 cr
To target customers in five different markets across eight different projects
Xanadu Realty, a real estate developer, is set to restart its operations. The organisation has laid out a foundational approach to get back to business as usual and intends to target customers in five different markets across eight different projects to achieve Rs 450 crore in order book over the next two months.
The projects include Ruparel Optima and Ruparel Palacio in Kandivali West; Raunak Bliss, Raunak Heights and Viraj Towers in Thane; Raunak Urban Centre in Kalyan; Navi Mumbai International Trade Centre in Kharghar and Akshar business Park in Vashi.
Amid the COVID-19 lockdown Xanadu Realty has introduced a four-pronged business strategy. The company is building an engaging technology interface to enable sales.
The company aims to provide buyers with a virtual tour of the development and the neighborhood, which will be as immersive as a face-to-face interaction.
It also, aims to roll out a slew of new propositions in the market to address consumers’ near-term cash management issues and mitigate risk in the process.
For this, the firm will be leveraging repo rate interplay and the depreciation of 10% in the Indian rupee as drivers to create and offer attractive deals to consumers