Gulf Oil extends its strategic partnership with Mahindra Group’s Swaraj Tractors till 2022
Gulf Oil Lubricants India Limited (Gulf Oil), a leading global lubricant player, fortifies its long-standing relationship by renewing its agreement with Mahindra & Mahindra for its SWARAJ Tractors Division till March 2022. The agreement has been extended to manufacture exclusive, best in class, genuine and Co-branded engine oils for the Swaraj tractor range.
The agreement was signed by Mr. Hemant Sikka, President & Chief Purchase Officer, Powerol & Spares Business, Mahindra & Mahindra Limited, and Mr. Ravi Chawla, Managing Director, Gulf Oil Lubricants India Limited at a ceremony held in Mumbai.
Mr. Ravi Chawla, Managing Director, Gulf Oil Lubricants said, “Our association with Swaraj started in 2013-14 and has been going strong ever since. The extension of agreement further demonstrates our commitment to deliver the highest quality products and services that add value to our clients. Within Mahindra group, we have already partnered with four other business verticals - Auto, Trucks & Buses, Mahindra Tractors (FD) and Mahindra Gujarat Tractors and we are delighted to extend our partnership with Swaraj Tractors now.”
He further added: “Our focused endeavor is to create value propositions for our consumers by improving performance and efficiency. The extension of the agreement is a testimony of our efforts being acknowledged by esteemed partners.”
Today, Gulf oil has partnerships with multiple manufacturers to provide customized products in Indian geography. Gulf Oil caters to the entire automotive and industrial ecosystem with specialized lubricants to improve performance and utility.
Gulf Oil Lubricants India Limited (GOLIL), part of Hinduja Group, is an established player in Indian lubricant market. It markets a wide range of automotive and industrial lubricants, greases, 2-wheeler batteries, etc. Today, the Gulf brand is present in more than 100 countries across five continents with values of 'Quality, Endurance & Passion' as its core attributes. The Gulf Oil International Group's core business is manufacturing and marketing an extensive range consisting over 400 performance lubricants and associated products for all market segments.
To know more about GOLIL visit us at www.gulfoilindia.com
About Swaraj Tractors
Swaraj Tractors a division of the USD 19 billion Mahindra Group and is India’s second largest and fastest growing tractor brand. Established in 1974, Swaraj has sold over 1.3 million tractors since inception. Based in Punjab, the grain bowl of India, Swaraj is a brand that is made by the farmer, for the farmer as many of its employees are also farmers. They bring real world performance and create an authentic, powerful product with assured performance and enduring quality, designed with one purpose – enabling the Indian farmer to Rise. Swaraj Tractors, consistently ranked as number one in Customer Satisfaction in India, manufactures tractors in the range of 15HP to 65HP and also provides complete farming solutions.
Learn more about Swaraj Tractor
The Mahindra Group is a USD 19 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defence, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 2,40,000 people across