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Greaves fast-tracks pan-India retail expansion, opens 350th outlet

Creates distinctive lifecycle experience to millions of 2W and 3W customers

Greaves Cotton, Greaves Retail outlet, Bengaluru, Clean mobility solutions, Retail footprint, Cleantech, CNG, Nagesh Basavanhalli, K Vijaya Kumar, Greaves

Greaves Cotton, one of India’s leading and diversified engineering companies, has inaugurated its 350th exclusive Greaves Retail outlet in the country. This latest outlet in Bengaluru strengthens the south cluster of Greaves and facilitates a wide range of clean mobility solutions in the incubation capital of India. This will also provide distinctive lifecycle experience to 2W and 3W customers in pre-purchase, purchase and post purchase duration.

The rapid expansion of retail footprint across the country is in-line with Greaves’ focus on building and strengthening last mile mobility support ecosystem in the country in form of energy efficient Cleantech product range CNG, other conventional fuels & electric vehicle, prompt service availability, trained technicians to handle customer queries, certified spare parts available everywhere at affordable rates & adequate charging points.

Nagesh Basavanhalli, MD & CEO, Greaves Cotton, said, “As a fast growing clean and affordable last mile mobility brand, our intent is to create a complete support system around the consumer for uninterrupted mobility with superior cost economics. We believe, these nationwide clean mobility retail outlets will enable more people buy Cleantech products & services. We continue to invest in creating distinctive experience for clean mobility buyers in India.”

With the launch of this retail outlet, Greaves Cotton has now expanded its footprint much closer to the customer.

K Vijaya Kumar, president, Greaves Retail Business, said, “With the launch of this 350th Greaves Retail outlet, Greaves Cotton has now expanded its presence much closer to the customers in deeper hinterland, smaller towns and cities of India.  This 3S (sales, service & spares) retail expansion complements existing 5300+ small retail counters prevalent across the country. We understand the needs of the last mile customers and are geared up to cater the multibrand spares requirements of any fuel, any make for 3W and 2W customers and thereby providing superior product alternatives, maximizing uptime of the users at the bottom of the pyramid.”

Customers wanting to purchase Cleantech products including electric vehicles will particularly benefit from access to these outlets that will also facilitate hassle-free finance options through banks and reputed financiers. For mechanics and garage owners, these outlets are also providing employment opportunities and platform to embrace entrepreneurship with sustainable livelihood.

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June 2020
10 Jun 2020