Anuj Puri launches B2C residential brokerage TRESPECT
Tech-enabled ‘open market’ consultancy to open shop across all major cities
After launching ANAROCK real estate services group in 2017, Anuj Puri has launched TRESPECT, a pan India 'open market' B2C residential real estate broking firm. It will be headed by real estate and consumer marketing veteran Sunil Mishra, who has 24 years’ experience in business building within the real estate, telecom, BFSI and online start-ups domains.
Prior to this appointment, Mishra was COO of IL&FS Township & Urban Assets, chief business officer at PropTiger.com, and CEO at Karvy Private Wealth. He also held leadership positions at KPMG, WorldTel UK and Bharti Airtel. With a strong sales and marketing background, he is specialised in private equity management and business analysis.
As an independent standalone property brokerage, TRESPECT will operate in key residential markets across top seven Indian metros of Mumbai, NCR, Pune, Bangalore, Hyderabad, Chennai and Kolkata. The firm will ramp up its operations in phases to initially cover Mumbai, Pune, NCR and Bangalore and thereafter Chennai, Hyderabad and Kolkata with a team strength of 450 in phase 2.
Sunil Mishra, CEO, TRESPECT, said: "With India on track to become a $5 trillion economy and the Indian broking business currently estimated to be worth nearly $1.8 bn, there remains a vast untapped potential in the new housing purchase business. TRESPECT will address this demand with a highly tech-driven approach to match individual homebuyers' needs with the best options available in any location, within any budget range. TRESPECT will deliver comprehensive, seamless, end-to-end services to its customers – from research to shortlisting and from financial advisory to actual transaction and after-sales support."
TRESPECT has also on-boarded Amit Sinha as COO.
Sinha said: "TRESPECT focuses exclusively on assisting end-users and investors at every step of their journey of owning right-priced, right-located properties - from beginning of search to 'last mile connectivity'. To this end, TRESPECT will leverage the latest innovative technology for the real estate business, as well as a comprehensive team of highly experienced relationship managers specifically trained to use this technology."
Reflecting on the current state of the real estate brokerage market, Mishra says that while RERA is doing a lot to clean up the chaos that previously defined the Indian residential real estate market, there is still an incomplete picture. “RERA has brought real estate brokers under its ambit - but there is no minimum qualification, experience or certification for agents,” he says. “There is a massive opportunity for large organized broking firms like TRESPECT to address this gap. Buyers need trust and industry players need respect. TRESPECT brings both of these to the B2C real estate brokerage table.”
With its team of experienced and qualified relationship managers, TRESPECT eliminates buyer uncertainty in the post-RERA era by offering its customers the benefit of qualified and seasoned professionals, backed by state-of-the-art technology deployed across a country-wide office network.