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Ashoka Buildcon bags Guinness World Record for ‘Largest Road Safety Lesson’


Ashoka Buildcon, one of the leading highway developers in India conducted its 600th Road Safety Awareness Session and entered into the Guinness World Records for ‘Largest Road Lesson’ with comprising of 2700 participants.

Ashish Katariya, director, Ashoka Concessions Limited who spearheads the Safety Initiatives by the Company opened the session. He said, “We are happy that our 600th road safety session will be getting global recognition. Ashoka Buildcon has always taken up Road Safety as a serious issue.”

The company introduced their formal road safety mission three years ago, under the banner of ‘THE ASHOKA ROAD SAFETY CAMPAIGN,’ which they conduct annually, in the month of January.

The campaign includes activities like Road Safety Lessons in Schools and Colleges, Interactive sessions with truck/bus drivers, free eye/health check up camps, public awareness through public address systems, pamphlet distributions etc.
With years of expertise in road-development, the Company is conscious of the hazards at work zones and deploy advanced road safety measures for all their projects. They have incorporated best industry practices to ensure safety of their work force as well as the road user. Various donations have been made, for instance, alcohol breath analysers and speed detectors have been provided to police departments in a number of locations and they also work alongside law enforcement bodies to make highways safer.

Deputy Commissioner of Police, Nashik, Mr. Vijay Patil conducted the training session wherein he explained traffic rules and regulations to the audience. He also stressed that safety cannot be attained by compulsions alone. It should be self-driven.
Satish Parakh, Managing Director of Ashoka Buildcon inaugurated the ASHOKA ROAD SAFETY APP which has features such as location tracking, speeding alert, panic alert etc. He also announced that Ashoka Buildcon has joined hands with Mr. Harman Singh, of Arrive safe for working towards the cause of Road safety awareness. On the occasion a Road Safety Manual was released as part of the joint effort between Ashoka and Arrive Safe.

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