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Action Construction Equipment enters into MoU with URSUS S.A. for localization of the latest range of Tractors


Action Construction Equipment Limited (ACE), India’s leading material handling and construction equipment manufacturing company has entered into a MoU with URSUS S.A., one of the pioneers and leading company in Tractors, Agricultural Machinery and Electric Buses, for localization of their range of Tractors based on Massey Ferguson — URSUS Technology with the purpose of sourcing Tractors and sub-assemblies from ACE and export to other parts of the world.

The tractors manufactured with this technology will be branded as ACE—URSUS and will also be promoted and sold by ACE in the local market and the Indian sub-continent.

Sorab Agarwal, executive director, Action Construction Equipment, said: “We are delighted to sign this memorandum which will enable us and URSUS to deepen our cooperation for localizing the special range of tractors which is based on Massey Ferguson technology. With the purpose of providing this technology in India under the brand ACE—URSUS, these tractors will be promoted and sold in the local Indian and sub-continent market.”

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June 2020
10 Jun 2020