ACC appoints FMCG veteran B Sridhar as its chief commercial officer
ACC Limited has appointed Sridhar Balakrishnan as its chief commercial officer with effect from July 2018. Sridhar joins ACC from Star India, where he was the president and head – distribution, accountable for driving and maximising the subscription revenue business.
Sridhar has spent the majority of his 24-year career in the FMCG industry, spending over two decades at Marico Limited in different roles – from handling sales, business finance and supply chain for India to managing P&L across international geographies of the rest of South Asia, Middle East & Africa. His last assignment at Marico was that of chief operating officer – Middle East, Africa and new country development.
Commenting on the appointment of B Sridhar, Neeraj Akhoury, MD & CEO, ACC Limited, said, “I am delighted to welcome B Sridhar to ACC. He brings with him rich experience in the consumer business that will benefit ACC as we transform from a traditional cement manufacturing business to a total building materials company with innovative technology-based products and solutions. Sridhar’s extensive leadership experience and expertise across markets makes him a strong asset to the future growth strategy of ACC. We look forward to working closely together to take ACC to even greater heights.”
As the chief commercial officer of ACC, Sridhar will lead commercial strategy and execution, ensuring an optimum and profitable product portfolio, and building the right sales organisation to deliver business goals. He will also serve as a member of ACC’s executive committee.
Sridhar is an engineering graduate with a B. Tech (Electronics) degree from the Institute of Technology (Banaras Hindu University), Varanasi, and has a Post Graduate Diploma in Business Management from XLRI, Jamshedpur.