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A return to the good life


 Integrated townships are fast becoming the future residential format across the globe. Essentially a self-sufficient urban microcosm or city inside a city, an integrated township encompasses all the necessary amenities for a modern lifestyle — including residential complexes, commercial buildings, entertainment opportunities, medical facilities and even educational institutions.
Thus a person living inside an integrated township is never far away from the things that make our lives enjoyable, productive and wholesome. Apart from bringing everything close together, integrated townships provide communities and environments that are peaceful and secure. Like-minded people can live together in an environment of harmonious coexistence.
Today, there is a distinct lack of quality facilities to cater to home owners within our cities. While the cities themselves grow constantly with more and more people coming in search of jobs, the residential options most have to choose from are in projects or areas that are bereft of everyday advantages. Most of these people are you and on the threshold of their professional careers, yet aspiring for a good life.
A concept that was first born out of the surging IT and ITeS sector in India, integrated townships present such professionals with a possibility to comfortably raise a family in safety, comfort and convenience.
The population explosion in India has spilled into all corners of the country, but especially into cities like Pune, Bengaluru, Delhi NCR and Mumbai. Compared to the population of the year 2000, there has been a growth of more than 40%. By 2030, India’s population growth is likely to cross the 60% mark, with more than 60 crore people living in the main cities.
Interestingly, more than 60% of Pune’s cityscape is now occupied by professionals from the IT and ITeS sector – an industry that will continue to generate a massive number of jobs over the next few years. In such a scenario, integrated townships are the only viable residential option for professionals looking for the security and comfort of a modern lifestyle far enough from the concrete jungle but yet accessible from the workplace.
Pune has distinguished itself with various successful integrated townships in and around the urban centre. Apart from the many other advantages that these complexes offer, the residents of these townships have discovered the benefits of living amid open spaces with sufficient lung space for healthy movement of air, boosting mental and physical well-being. Also, they no longer need to commute through traffic snarls to reach hospitals, shopping outlets and their children’s schools.
Security is another major issue that integrated townships solve for their residents. We read about the escalating crime rate in our metros in the papers every day, and the police are challenged to provide better security for the city’s numerous densely-packed housing projects. Integrated townships that provide cutting-edge modern security systems that drastically reduce the risk of theft and burglary as well as road accidents.
Parents can once again allow their children to play in the park or on the playground without fear, and senior citizens enjoy the benefit of a safe lifestyle. These are dimensions of freedom that citizens ceased enjoying many decades ago in our crowded metros. The parks and community halls facilitate enhanced social living for inhabitants of all age groups.
In an age of constant power cuts, water shortages and failing municipal services systems, residents of integrated townships enjoy 24×7 water supply, uninterrupted electricity and round-the-clock maintenance. All issues that threaten smooth functioning are tackled immediately by dedicated staff and services.
Finally, integrated townships are never far away from the main city. The new townships around Pune and the other cities of India have been established close to airport, train stations and the main city centres. Their residents are finally able live in wholesome, stress-free environments. Not surprisingly, the township option is rapidly becoming the default choice for India’s new generation of urban dwellers.

• The author is managing director of Pride Group

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Sept 2020
01 Sep 2020